This Privacy Statement is applicable to the websites owned and operated by Zappallas, Inc. ("Zappallas", "we", "our", or "us"), including Tataro.co, Numerology.com, Dailyhoroscope.com, and Zappallas. This Privacy Statement not only applies to our websites but also to Zappallas' applications and services that collect personal data and display these terms (collectively the "Platforms"). This Privacy Statement does not apply to any Zappallas Platforms that do not display or link to this statement or that contain their own privacy statement.Zappallas is committed to protecting your privacy in several ways, including using industry-accepted security measures to protect against the loss, misuse, and alteration of data in our systems. This statement is designed to describe how we secure and maintain your personal data when you visit our Platforms or when your personal data is collected during your use of the Platforms. Rest assured, your personal data will never be sold, rented, traded, shared, or leased other than as outlined in this Privacy Statement.Zappallas does not publish text, images, or multimedia content that portrays nudity, foul language, violence, or other data not suitable for children. Our Platforms are not directed to children under the age of 16. Where we discover that personal information of an individual under 16 has been provided to us, we will use reasonable efforts to remove such information from our systems. We are committed to complying with applicable privacy laws and adhering to appropriate measures to ensure the security of personal data.
Data You Provide Directly. We collect data directly from you when you register on our Platforms, sign up to receive text messages ("SMS messages") on your mobile device, personalize your account, or pay for services or products through our Platforms. For instance, when you create an account with us, you may be required to provide a name, email address, mobile number, and birthdate to provide you with products and services through our Platforms. In addition, to provide you with a more individualized experience, like a personalized horoscope, astrology, tarot, or numerology report, you may wish to provide your birth location, zip code, astrological sign, gender, and other related data. Where you choose to purchase products or services, including Karma Coins® tokens, gift certificates, and expert readings, we will collect payment card data such as your credit card number, expiration date, and billing address. This data is sent directly to our payment processors and is never stored or otherwise retained by Zappallas. Payments may also be processed using PayPal, and those payments are processed in accordance with the terms of your account with PayPal.
When you interact with our Platforms, we may collect data about you through automated means such as your unique device ID, device type, machine ID, geolocation data, computer and connection data, browser type, IP address, domain name, and date and time stamps for your visits. We may also collect data associated with your use of our Platforms, including data about the way you interact with our Platforms or any content or advertising included on our Platforms, your page views, traffic to and from our Platforms, hyperlinks clicked, and the URL you visited before and after you use the Platforms. As is the case with most websites, we also employ cookies, pixel tags, web beacons, and similar technologies within our Platforms to collect and store certain data about users, to improve our Platforms and advertising, and to help us remember you and your preferences when you revisit our Platforms. Please see our Cookie Policy for more information about what we automatically collect from you.
We may incorporate third-party ads, offerings, and other technologies (such as plugins, pixels, and cookies) into our Platforms, enabling third parties to collect usage, demographic, and other data (including personal data) about you and your online activities through your use of our Platforms and across other websites and applications. Any data collected through such integrated ads or technologies is collected directly by those third parties for their use and disclosure and is subject to the third party's privacy policies. Please see our Cookie Policy for more information about third-party cookies.
Some of our Platforms may offer you the ability to connect to your social networking accounts (“SNS”) such as Twitter or other social networking sites directly from our Platforms to the SNS or from the SNS to our Platforms. Where you choose to connect your account with an SNS, we may receive or access data about you from the SNS if you post or otherwise share data on the SNS connected to your account. Please remember that any data you post to an SNS will be accessible by any users of the SNS and subject to the SNS's terms of service and privacy policy.
We use your data to operate and improve our website and services, to provide you with products and services you have requested, including order fulfillment and associated payment processing, responding to inquiries or customer service requests, sending information to you including SMS messages (where you sign up to receive them), invoices, confirmations, and updates, administering your account, displaying content based on your interests, and protecting against, investigating, and deterring any unauthorized, illegal, or fraudulent activity. In addition, we may use your data (excluding mobile phone numbers) to market our products, Platforms, promotions, and offers which we feel you may find interesting, provided you have not opted out of receiving such data or, where required by law, we have your express consent. We may also use your data to understand general customer trends and patterns and improve our Platforms.
Third Party Service Providers. We may disclose your personal data to third-party service providers who perform